Gaggle
2019–2022
User Experience
User Interface
Design System
Brand Identity
Recognising the growing need for companies to foster their own online communities, we identified an opportunity to expand NFG’s offerings by creating Gaggle—a scalable SaaS platform designed for enterprises. Gaggle would allow businesses to create their own branded social network, enabling them to engage their audiences, drive collaboration, and build loyalty.
As one of the two stakeholders who pitched the idea, I was instrumental in defining the product's vision, gaining leadership buy-in, and shaping its visual identity. My role ensured that Gaggle not only addressed a market need but also fit seamlessly within NFG’s ecosystem of community-focused platforms.
Note: Images or visuals of this project are limited or not included due to contractual agreements, ensuring the confidentiality of proprietary information.
Gaggle was envisioned as a solution for companies looking to build and manage their own communities under their unique branding. The project aimed to:
Move into the B2B SaaS market to cater to enterprises seeking customisable community solutions.
Provide businesses with tools to create secure, feature-rich social networks tailored to their audiences.
Design a modular platform that could adapt to various industries and use cases.
- Conducted research into the growing demand for branded online communities and the limitations of existing solutions.
- Highlighted the gap in the market for a flexible, enterprise-ready platform that prioritised customisation and scalability.
- Collaborated with the other stakeholder to define Gaggle’s core purpose and features, including:
• Custom branding capabilities.
• Modular design for tailored functionality.
• Secure tools for networking, content sharing, and engagement.
- Positioned Gaggle as a logical extension of NFG’s mission to foster connections, now tailored to the enterprise space.
- Presented the concept to NFG leadership, showcasing its potential to diversify revenue streams and expand NFG’s reach.
- Garnered approval by demonstrating alignment with NFG’s values and its ability to address a new market segment.
